http://www.businessweek.com/magazine/content/10_38/b4195035456823.htm
This article discusses the rising up of niche social networking sites. Since Facebook it has been only a matter of time that other networking sites, catered to specific hobbies, would start popping up. Well, here they are. According to the article, in July at least 280 million people logged onto a social site other than Facebook and Twitter. One analyst estimates the number could be as high as 700 million.
Some of these popular niche sites include, Dogster, for the puppy lover, Eons, for the 50 plus crowd, myYearbook for teens and many more. Apparently, Facebook gets people's feet wet with social networking online and then they are ready to move away from the mainstream and into sites which cater to their more specific interests. This is good news for advertising. It makes a lot more sense for Frontline to advertise on Dogster as opposed to simply Facebook. The audience with Facebook is simply too broad and I imagine that kind of advertising is not cheap.
This is a great way for companies to find the demographic to which they need to be advertising. The emergences of these specially catered sites give them the perfect stage with which to do so. TV ads have been not doing so hot since the emergence of the DVR and also with the additional ability to watch many shows online with limited ads. Specific social networking sites gives a company another way to get their product out and also to a more specific audience, everyone wins (at least, the social site and the advertiser do).
This article reminds me of another social networking site I had heard about on NRP about a week ago called Affluence.org. For this specific network you must prove a net worth of 3 million dollars or an annual income of 300,000. That one in particular, takes things to a new level, but I think it's great that people are finding a comfortable place for themselves online. I really had no idea there were so many different ways to network with something for everyone and more than one for everyone.
I have already begun to search another networking site for myself. Maybe I'll join Land8Lounge.com, not sure, any suggestions?
Friday, September 17, 2010
Tuesday, September 7, 2010
Communication while Captive...
http://www.cio.com/article/610064/Freed_Journalist_Tricked_Captors_Into_Twitter_Access?source=rss_news
A journalist who was released over this past weekend was able to send communication to his family and friends while he was being held captive through none other than his twitter account. Kosuke Tsuneoka had been held for 5 months until his release and no one had heard a word from him until just a few days before he was freed by his captors. The two messages, written in English, stated:
"i am still allive [sic], but in jail," and "here is archi in kunduz. in the jail of commander lativ."
Having not heard from him over the course of his captivity, his family and friends very quite skeptical towards the tweets. First of all, they were not written in his native Japanese, second, the tweeting seemed improbable if in fact he was being held hostage, and third they came from an unknown source (not his usual cell phone). After his release, Tsuneoka was able to clear up the facts and explain how he was able to get access to the Internet. Basically he was able to tweet using his gurds new cell phones while teaching him how to access the internet through his cellular account.
In a country where it can be difficult to find clean water, it is amazing to me that people are using technologies like cell phones with Internet access and on top of that, TWEETING! If the journalist had not been so cunning while teaching the low ranking soldier about the Internet capabilities of the cell phone, then he would definitely not have been able to send a hopeful message to his loved ones. Who new twitter could be part of sending hopeful words from behind enemy lines.
This really speaks to the changes taking place within technology today. The amount of connectedness we have with people around the world is incredible and it is slowly making the world a much smaller place.
A journalist who was released over this past weekend was able to send communication to his family and friends while he was being held captive through none other than his twitter account. Kosuke Tsuneoka had been held for 5 months until his release and no one had heard a word from him until just a few days before he was freed by his captors. The two messages, written in English, stated:
"i am still allive [sic], but in jail," and "here is archi in kunduz. in the jail of commander lativ."
Having not heard from him over the course of his captivity, his family and friends very quite skeptical towards the tweets. First of all, they were not written in his native Japanese, second, the tweeting seemed improbable if in fact he was being held hostage, and third they came from an unknown source (not his usual cell phone). After his release, Tsuneoka was able to clear up the facts and explain how he was able to get access to the Internet. Basically he was able to tweet using his gurds new cell phones while teaching him how to access the internet through his cellular account.
In a country where it can be difficult to find clean water, it is amazing to me that people are using technologies like cell phones with Internet access and on top of that, TWEETING! If the journalist had not been so cunning while teaching the low ranking soldier about the Internet capabilities of the cell phone, then he would definitely not have been able to send a hopeful message to his loved ones. Who new twitter could be part of sending hopeful words from behind enemy lines.
This really speaks to the changes taking place within technology today. The amount of connectedness we have with people around the world is incredible and it is slowly making the world a much smaller place.
Wednesday, September 1, 2010
Facebook Film - Thumbs up or Thumbs down?
http://www.businessweek.com/technology/content/aug2010/tc20100826_187353.htm
For my first blog post, I am glad to be writing about this upcoming movie The Social Network. I enjoy watching movies a great deal and I have been quite curious about this one in particular. This article discusses how the hype surrounding the new "Facebook" movie may not be all that it is cracked up to be. On one side, The Rolling Stone magazine critic gave the movie a top four star rating, while the movies Facebook fan page has a meager 13,550 number of followers on its own website.
Facebook being what it is today, I am interested to see how the movie portrays the events that occurred leading up to the websites inception. As the article puts it, there is a challenge in marketing a movie where people type on computers and give legal depositions. Translating this onto the screen seems difficult, but the trailer seemed convincing enough to me.
Another aspect of the movie that is unclear, is how closely the movie sticks to what really happened. In the article, Zuckerberg claims that he originally created "Facebook to improve the world and make it a more transparent place. This movie portrays me as someone who built Facebook so I could meet girls." It is surprising to me to hear that kind of explanation. I think creating the site originally to meet girls seems more plausible, but who knows, maybe his original aspirations were indeed that lofty.
This article ultimately made me think about how interesting it is to see such immediate reactions to movies and events and it's all made so easy through the thousands of connections we make online. One thing is clear, that once the movie is released the feeling of the majority will be "heard" quickly through the social media on which the movie is based.
For my first blog post, I am glad to be writing about this upcoming movie The Social Network. I enjoy watching movies a great deal and I have been quite curious about this one in particular. This article discusses how the hype surrounding the new "Facebook" movie may not be all that it is cracked up to be. On one side, The Rolling Stone magazine critic gave the movie a top four star rating, while the movies Facebook fan page has a meager 13,550 number of followers on its own website.
Facebook being what it is today, I am interested to see how the movie portrays the events that occurred leading up to the websites inception. As the article puts it, there is a challenge in marketing a movie where people type on computers and give legal depositions. Translating this onto the screen seems difficult, but the trailer seemed convincing enough to me.
Another aspect of the movie that is unclear, is how closely the movie sticks to what really happened. In the article, Zuckerberg claims that he originally created "Facebook to improve the world and make it a more transparent place. This movie portrays me as someone who built Facebook so I could meet girls." It is surprising to me to hear that kind of explanation. I think creating the site originally to meet girls seems more plausible, but who knows, maybe his original aspirations were indeed that lofty.
This article ultimately made me think about how interesting it is to see such immediate reactions to movies and events and it's all made so easy through the thousands of connections we make online. One thing is clear, that once the movie is released the feeling of the majority will be "heard" quickly through the social media on which the movie is based.
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